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Parc Life by Frasers Centrepoint

Frasers Centrepoint Limited (“FCL”) is a full-fledged international real estate company and one of Singapore’s top property companies with total assets above S$23 billion as of 31 December 2015. Frasers Centrepoint has four core businesses focused on residential, commercial and industrial properties in the key markets of Singapore, Australia and China, and in the hospitality business spanning more than 70 cities across North Asia, Southeast Asia, Australia, Europe, and the Middle-East. In the residential space, the Group has been developing quality homes in countries such as Singapore, Australia and China for over 90 years. Having delivered more than 141,000 quality homes, FCL has earned a solid reputation and is a proud recipient of numerous awards and accolades both locally and abroad.

Projects developed by JBE Holdings Developer


Our Vision

To be our stakeholders’ real estate company of choice.

Our Mission

Creating value through space for today and tomorrow.

Our Core Values

We will respond and act promptly in all interactions with our internal and external stakeholders.

We will ensure that we will not compromise the quality of our products and services.

We will remain responsible and put in the extra effort to meet the needs of our internal and external stakeholders.

We will strive to achieve and exceed the Company’s goals.

We will continuously strive to improve our methodologies.

We will remain truthful and honest in all of our dealings.

We will work together towards the vision of the Company and its core values.

We will treat each other with mutual respect and never undermine one another.

Keong Hong Holdings Limited

Established in Singapore in 1983 and listed on the Catalist Board of the Singapore Exchange Securities Trading Limited in December 2011, Keong Hong Holdings Limited has grown from a sub-contractor to become a provider of a broad range of building construction services to both private and public sectors for residential, commercial, industrial and institutional projects. In addition to conventional contracts including additional and alteration works, the Group also provides construction services for design and build projects.

Leveraging on its competencies in the construction business and its experience in working with established property developers and owners, the Group has forayed into property development through a joint venture with Frasers Centrepoint Limited to develop a 728-unit executive condominium project in Punggol. In addition, the Group has also successfully ventured overseas in resort construction in Maldives.

The Group’s diversified portfolio of projects include IBIS Hotel, Singapore Institute of Management, Sime Darby Performance Centre, The Esta, Martin Place Residences, Parvis, 8@Woodleigh and The Residence resort and Kooddoo domestic airport in Maldives. Its repeated customers include reputable property developers and owners such as Keppel Land group, Frasers Centrepoint Limited and MCL Land.

As testament of the Group’s commitment to service and quality, Keong Hong has received numerous awards and achievements including ISO 9001:2008 and SS ISO 9001:2008 Certificate of Registration (Quality Management System), ISO 14001:2004 and SS ISO 14001:2004 Certificate of Registration (Environmental Management System) and OHSAS 18001:2007 Certificate of Registration (Occupational Health and Safety Management System). The Group has also been awarded BCA A1 grading under the category CW01 for general building, which allows it to tender for public sector construction projects of unlimited value.